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Coca-Cola sketch and Prototype Bottle bring in record sales
A Coca-Cola bottle original sketch and a Coca-Cola prototype bottle have been brought in record sales at Julien’s Auctions in the US.
The gallery was electric as bidders from around the world bid against each other in frenzy to own the two very important pieces of Coca-Cola memorabilia.
Offered was a pencil on paper concept sketch of the 1915 contour Coca-Cola prototype bottle by Earl R Dean which is the only concept sketch of the bottle ever made.
The sketch sold for a world record $228,000 and a contour Coca-Cola prototype bottle designed by Earl R Dean. In 1915 when most beverages were packaged in generic, straight sided bottles, bottlers worried that Coca-Cola was easily confused with imitators.
Benjamin Thomas, co-founder of the Coca-Cola Bottling Company, came up with the solution. He said: “We need a bottle which a person can recognise as a Coca-Cola bottle when he feels it in the dark.” The prototype bottle sold for a world record of $240,000.
Source: Julien’s Auctions
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