Minute Maid Mango is a mango-flavoured juice drink that offers “an unmatched taste experience to consumers due to the presence of real mango pulp, offering a tangy taste and natural goodness”.
The promotion for Minute Maid Mango is centred around the tagline, ‘Mango Buddy – the newest buddy in town’.
Minute Maid Mango has initially been made available in 200ml returnable glass bottles. The plan is to roll out new pack sizes over the next three months. This latest Minute Maid innovation is targeted at young adults who are on the lookout for a naturally refreshing juice drink. The launch of Minute Maid Mango is further supported by an intensive consumer activation programme, including the airing of a TV commercial, large-scale sampling sessions, out-of-home media and roadshows across Sri Lanka.
Source: Sri Lanka Sunday Observer
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