The Coca-Cola system in India will invest US$2bn over the next five years, beginning in 2012, to capture the opportunity in the Indian nonalcoholic ready-to-drink (NARTD) beverage market.
India is a strategic growth country for The Coca-Cola Company, ranking among its top 10 markets in volume globally.
Ahmet Bozer, Coca-Cola's president, Eurasia and Africa Group, said: "India is one of our most important growth markets as we work toward our 2020 Vision of doubling system revenues and servings this decade.
"The opportunity in the packaged beverage segment is immense, and our efforts in India are focused on being the beverage of choice all day, every day. If we continue to do the right things each day and at all times, it would not surprise me if India becomes one of the top five markets for the company globally by the end of this decade."
NARTD beverages have enormous growth potential in India. The Coca-Cola Company and its bottling partners have robust plans to capture this opportunity with investments in innovation, consumer marketing and brand building, expansion of distribution and cold drink equipment placement and further development of manufacturing capacity to meet growing consumer demand, the company said.
Source: The Coca-Cola Company
- If you enjoyed this article, you may also like this: Coca-Cola goes head to head with Rasna in India
- Novelis produces aluminium cans from Evercan sheet for US craft brewery
- Interview: Heavenly Tasty Organics moves into ambient market
- Mondelēz International to sell interests in Japanese coffee JV to Ajinomoto