The Coca-Cola Company’s bottler in India, Hindustan Coca-Cola Beverage, has acquired the Georgia tea and coffee business from Coca-Cola India Pvt Ltd.
T Krishna Kumar, chief executive officer of HCCB, and regional director, bottling investment group, said: “At Hindustan Coca-Cola, our collective objective is to expand Georgia’s reach by aggressively leveraging our strong distribution network. We are excited about the potential of this product offering and are confident that it will further accelerate the company’s growth in the years ahead.”
S Giri Sunder, vice-president, commercial beverages, HCCB, will lead the Georgia business. He will seek to leverage HCCB’s core competency of sales and distribution reach to increase the market share of Georgia in the country. Currently, the Georgia pre-mix is manufactured at the Hershey India facility in Bhopal which is the co-packer facility of HCCB.
Georgia offers a range of premium hot and cold beverages, including fresh brew coffee, hot pre-mix flavoured tea, coffee, iced tea and cold coffee, through its vending machines. In India, it has already deployed about 5,000 machines in the past ten years. Fast food restaurant chain McDonald’s is one of Georgia’s largest customers in India.
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