Muhtar Kent and Andrea Illy at US illy issimo launch

Muhtar Kent, chairman and CEO of The Coca-​Cola Company, attended the US launch of Illy Issimo, the premium ready-​to-​drink coffee – which is the result of a joint venture between Coca-​Cola and illycaffè. The event took place at the Rizzoli Bookstore in New York on 28 May 2009.

Ilko Coffee International is a global joint venture between The Coca-​Cola Company and illycaffè Spa, focused on premium, ready-​to-​drink, coffee-​based beverages.

Ilko Coffee International set up a joint venture with Coca-​Cola Hellenic for launching in the CCH territories, which were the first launch markets. It has also been test marketed in New York and Los Angeles pre-​launch.

Illy Issimo represents Coca-Cola’s fourth attempt at marketing a coffee product. The company also experimented with a coffee-​cola called Coke Blak – a coffee line co-​branded with chocolate company Godiva and another co-​branded with coffee chain Caribou Coffee.

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