News
Coca-Cola’s new ingredient in Japan is ‘kale’
Advertising Age reports that Coca-Cola drinks made from kale (a nutritious but not very tasty leafy green vegetable) could soon turn up on store shelves.
Coca-Cola West, the largest Coke bottler in Japan, said this week it will spend $425.6m to buy Q’Sai Co, a major Japanese health food producer whose main product is a green juice called ‘aojiru’ made of kale.
Kale juice made by Coke probably won’t go on sale in the US any time soon, but Japan has long served as a source of inspiration and innovation for Coca-Cola in areas such as health drinks.
New ideas coming out of Japan are not limited to drink flavours. Coca-Cola has introduced vending machines for hot and cold products that can interact with consumers, cashless payment options and networked vending systems. Three years ago, Coca-Cola launched Patissiolle, a chilled-cup coffee product sold in a type of aluminium packaging that’s believed to be a world first.
Source: Advertising Age
- If you enjoyed this article, you may also like this new product: Maaza Milky Delite
See also
Latest news
| |