Coca-Cola India has revealed that the Coca-Cola system will invest $3bn in India through 2020 to capture growth opportunities in the country’s fast-growing nonalcoholic ready-to-drink (NARTD) beverage market.
With the new $3bn investment, the Coca-Cola system now plans to invest $5bn in India from 2012-2020.
Muhtar Kent, chairman and CEO, The Coca-Cola Company, said: “Achieving continued sustainable, responsible growth in India is core to achieving our 2020 Vision of doubling system revenues in this decade.
"Our ongoing investment in India is focused on delivering innovation, partnerships and a portfolio that enhances the consumer experience, ensures product affordability and builds brand loyalty to deliver long-term growth.”
The Coca-Cola system has already invested more than $2bn in India since it re-entered the country in 1993.
Source: The Coca-Cola Company
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