Coca-Cola has signed an agreement with ScanLife, the company that powers the BIDI mobile barcode service in Spain, to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.
The on-pack codes can be scanned by any QR code reader application, sending users to content such as Uefa’s Euro 2012 videos and Coca-Cola’s online community, Coca-Cola SmileWorld.
The partnership with ScanLife is intended to strengthen Coca-Cola’s position as an innovative company that's interacting with consumers right from the packaging of its products.
The ScanLife code management platform features advanced technology that enables QR codes to be a two-way, dynamic communication with consumers that can change in real time. This enables marketers to deliver relevant content based on a variety of triggers, such as frequency of scans.
"The partnership with Coca-Cola shows that barcode scanning with smartphones has reached a global tipping point," said Mike Wehrs, CEO of ScanLife.
Source: The Coca-Cola Company
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