Coca-Cola has pledged ¥600m in cash and product donations to the relief effort in Japan following the earthquake and tsunami.
The contribution includes more than 7m bottles of beverages such as water, tea and sports drinks. Coca-Cola Japan and its 12 bottling partners will provide the beverages to national and local government authorities and other community groups for distribution. The system has also activated free dispensing of products from selected vending machines.
As challenges with power outages continue in many parts of the country, Coca-Cola Japan is supporting the government's request to conserve energy by converting TV and radio advertising to public service announcements to encourage energy conservation.
The Coca-Cola system in Japan continues to focus on the safety and wellbeing of its employees, and continues to assess the conditions of its facilities in the hardest hit regions.
The company has also sent its condolences to those people impacted by the devastating earthquake and tsunami.
Source: The Coca-Cola Company
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