This comes two weeks after Spain’s National Competition Commission and the Portuguese Competition Authority approved the merger of seven Spanish Coca-Cola bottlers.
Muhtar Kent, chairman and CEO of The Coca-Cola Company and Sol Daurella, chair of Coca-Cola Iberian Partners, signed the agreement recently in Madrid along with Marcos de Quinto, president of Coca-Cola Iberia.
The leaders laid out a strategic foundation for the next 10 years, ushering in an exciting era for Coke’s second-largest market in Europe and 11th-largest globally.
Kent said: “The Coca-Cola Company and our local bottling partners are confident that having one unified bottler in Spain will ultimately prove more efficient and more effective in meeting the needs of our retail and restaurant customers.
“While we’ve had a good system here, our bottling partners wanted to come together to become even better at executing with precision for our customers and consumers in this important market. We applaud them for their leadership.”
Source: The Coca-Cola Company
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