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Coke set to celebrate its 125th anniversary
Sunday 8 May 2011 marks the 125th anniversary of Coca-Cola. Coca-Cola will celebrate this significant milestone with a new integrated marketing campaign, special commemorative packs and a range of in-store point of sale (POS).
The supporting campaign and bespoke graphics on-pack play on the heritage of the Coca-Cola brand, and celebrates Coca-Cola’s iconic adverts and the vintage ‘Real Thing’ theme.
Shoppers will also have the chance to collect a series of eight limited edition fridge magnets each depicting a vintage Coca-Cola image.
The on-pack offer will be available on every limited edition Coca-Cola and Coke Zero 330ml 10/12/15 multi-can pack. Consumer and shopper advertising will create further impact leading up to and on the anniversary and will include a new TV ad, outdoor posters and digital activity on Coke Zone.
The new TV ad features elements from the iconic Hilltop advert and will take fans back in time through a series of montage retro images from the brand’s famous past, as well as the soundtrack from Hilltop classic which coined the phase ‘I’d like to teach the world to sing’.
Source: Coca-Cola Enterprises
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