The new commercial is narrated by Terry Saban, wife of Nick Saban. It opens and closes with a voiceover from Tom Roberts, the host of the University of Alabama’s game-day broadcasts. In the spot, Terry Saban recounts a series of things people said her husband couldn’t do, all of which he achieved.
The Coca-Cola Company has a long relationship with the University of Alabama that dates back more than 70 years. From creating customised programmes designed to engage Crimson Tide fans, to offering scholarships to first generation college students through The Coca-Cola Foundation, Coca-Cola has a proud tradition of partnership with the University.
Coca-Cola has also partnered with Nick Saban since he joined Alabama in 2007. Coach Saban has been part of a variety of local marketing activities across the state and The Coca-Cola Company actively supports his Nick’s Kids Foundation.
Source: The Coca-Cola Company
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