The new actions announced by Coca-Cola GB are focused on the following three areas:
The first step involves the launch of a series of new adverts in the UK. A two-minute video called Coming Together is set to air on ITV and Channel 4. It will be followed by a second spot called Be OK.
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The videos form part of a global advertising campaign launched by The Coca-Cola Company earlier this year, aimed at explaining the importance of ‘energy balance’ to manage weight.
The company also announced it was taking further action to implement the commitments made 11 months ago as part of the Department of Health’s Responsibility Deal Calorie Reduction Pledge, to which Coca-Cola was an early signatory.
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