Coldpress will launch a new range of fruit-flavoured coconut waters to enhance its position in the UK’s cold-pressed category.
The new coconut waters are available in blood orange and mandarin; cucumber, lime and mint; and raspberry-lemon flavours. They are packaged in 250ml bottles.
The low-calorie drinks are packed with electrolytes and described as ‘nutritionally robust’.
The blood orange and mandarin version contains 25% less sugar than regular juices, provides 80% of the daily reference value for vitamin C and contains just 76kcal.
The latest Kantar data underlines the importance of up-and-coming cold-pressed juices like Coldpress, Plenish, B-Fresh and Wow in resuscitating the juice fixture’s wider fortunes.
As Coldpress founder Andrew Gibb said: “The pursuit of nutritional integrity and a healthier lifestyle should never mean dumbing down your taste buds.”
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