The range consists of three new flavours: Hot Garlic Chilli, Sweet Chilli Mango, and Smokey Barbecue. All are available in a squeezy format featuring the new patented Clean Lock Cap.
Laura Gordon-Hall, Colman’s & Maille Dressings Brand Manager comments:
“Last year, the ‘Other Thick Sauces’ segment grew 4.6% year-on-year, demonstrating the continuing trend towards inspiring and exciting flavours at mealtimes. Our new range taps into this demand directly, aiming to attract new and younger shoppers to the brand and simultaneously driving incremental growth for the category.”
The launch of the new Colman’s BBQ range is being supported throughout 2013 by campaign activity focusing on the barbecue occasion under the strap line of Become a BBQ Hero, taste the greatness and will include in-store activity.
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