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ConAgra joins with Mars for marketing campaign
ConAgra Foods has announced a partnership with Mars for the holiday baking season, between its Peter Pan peanut butter brand and M&M’s Holiday Milk Chocolate Candies.
The campaign centres around three new recipes: Holly Jolly Peanut Butter Cookies, Jingle Bell Balls and Holiday Magic Peanut Clusters, promoted via Facebook and five million on-pack lid stickers for Peter Pan.
“M&M’s is the perfect match for Peter Pan,” said Karl Sears, vice president and general manager, ConAgra Foods. “Both are iconic brands that have been loved by Americans for generations. ConAgra Foods is tapping into the strength of the M&M’s brand to spread the magic of Peter Pan and keep it top-of-mind for the key holiday baking season.”
The campaign runs from November to December.
“We understand the significance of Facebook and other social media outlets in our consumers’ lives, and see these spaces as the next frontier for sharing recipes and cooking tips,” said Stephanie Moritz, senior director, PR and social media, ConAgra Foods. “Our global marketing team strives to stay ahead of media trends and deliver breakthrough marketing for our well-known consumer brands.”
Source: ConAgra Foods
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