US-based Constellation Brands has announced the purchase of Funky Buddha Brewery, joining the firm’s craft and speciality beer portfolio as it aims to establish itself as a leading force in the US high-end beer market.
Funky Buddha Brewery was founded in 2010 by husband and wife Ryan and Giani Sentz, the company produces bold craft beers made with high quality ingredients.
Paul Hetterich, president of the beer division of Constellation Brands said: “Adding a fantastic regional brand such as Funky Buddha to our craft beer portfolio, along with Ballast Point, advances our strategy in continuing to lead the high-end beer segment.
“The Sentz family has created a culture of bold creativity, innovation and entrepreneurship. Those qualities, combined with our beer division’s market reach, distributor partnerships, consumer insights, and our craft expertise within Ballast Point, will help nurture and develop Funky Buddha’s distinctive brand.”
Constellation Brands and Funky Buddha Brewery’s team of employees will continue to work together as they aim to maintain Funky Buddha’s standard of brewing.
“We chose to partner with Constellation because we saw an alignment in vision and felt they gave us the greatest opportunity for growth and development,” said Funky Buddha head brewer and president Ryan Sentz. “Constellation and Funky Buddha share a lot of the same ideals and passion for philanthropy, entrepreneurship and the art of craft beer. At the end of the day, we just really like the people we have met within the organisation, each of whom share our dedication to making outstanding beer.”
Terms of the transaction were not disclosed.
© FoodBev Media Ltd 2017