Consumers from around the world were given a list of potential packaging features and asked which ones they would be willing to pay more for. On a global basis, consumers were most likely to say they would pay more for packaging that keeps food fresh longer (55%) and ‘packaging that is environmentally friendly (55%).
More sophisticated packaging features were less likely to motivate consumers to spend more: packaging that prevents mess or spills, keeps food and beverages at the right temperature, and makes it easier to eat and drink on-the-go ranked lowest (34%, 33% and 31%, respectively).
The survey also revealed that certain countries were more likely to say they would pay more for fresh and sustainable packaging:
Source: Ipsos
@foodbev reflective of the broader consumer trend for less processed food and drink and a ‘back to basics’ mindset — Zoe Best (@ZoeAtRiver) February 15, 2013
@foodbev reflective of the broader consumer trend for less processed food and drink and a ‘back to basics’ mindset
— Zoe Best (@ZoeAtRiver) February 15, 2013
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