The cans appear in a cool blue or grey colour when hidden from the sun's rays…
Molson Coors has developed a new can for Coors Light with sun-activated ink, which changes colour when exposed to sunlight.
The ‘photochromic’ ink is nearly invisible until the cans are exposed to UV rays, appearing as a cool blue or grey colour when submerged in ice. When the cans are brought into light, the vibrant colours of the design – warm golds, oranges and reds – are instantly revealed.
It is a timely addition to Coors Light’s packaging portfolio, as the summer months draw closer.
It will be available exclusively to consumers in Canada, and has been described as ‘the world’s first beer can with sun-activated ink technology’.
…but become more colourful when brought into the sunshine.
Molson Coors Canada senior director of marketing Chris Waldock said: “To enjoy the best of summer, you simply have to get outside in the sunshine with your friends and family, and these cans will come alive with you during your favourite summer moments.
“We have a long history of innovative packaging that sets us apart; these new Coors Light Summer Certified cans are taking it to a new level of cool and we hope Canadians will get outside this summer and enjoy them!”
The change in colour doesn’t reflect the temperature of the beer inside; in fact, alongside the different designs, the can retains the colour-changing mountain icon pioneered by Coors Light to indicate that the contents are chilled and ready to drink.
Available in 355ml and 473ml versions, the cans will be available throughout the summer, beginning later this month.
© FoodBev Media Ltd 2017