Already appearing in stores across the country, the new packaging has been designed to use fewer resources, saving over 18 tonnes of paper annually. This initiative is part of the company’s drive to achieve zero waste to landfill operations by 2017.
The redesign also incorporates the government’s new voluntary nutritional labelling scheme, which enables customers to more easily make healthier choices about the food they eat.
Costa is the first coffee retailer in the UK to have products that include front-of-pack labelling consistent with that used across the food and drink industry and that is supported by food and health organisations including the British Heart Foundation.
Commenting on Costa’s new packaging Jane Treasure, head of food, said: “At Costa, we are delighted with the improvements we have made to our packaging and the customer response to it. Now using fewer resources and displaying new nutritional labelling, this redesigned packaging demonstrates Costa’s role as an industry leader with regard to corporate responsibility and sustainability.”
For the first time, product packaging now also includes the Costa Foundation logo. The Costa Foundation was established to support coffee growers around the world, with the aim to relieve poverty, advance education and improve the health and environment of coffee-growing communities.
The new packaging is part of parent company Whitbread’s wider corporate responsibility strategy, ‘Good Together’, which aims to ensure long-term sustainability of the company while being ‘a force for good’ in society. Under the Good Together strategy, Costa has set clear targets to achieve by 2017 related to the environment, customer wellbeing and team and community.
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