Costa Express, the operator of on-the-go coffee machines, has renewed its contract with forecourt operator Shell for another five years.
The signing of this contract marks five years since the partnership began in 2011, shortly after Whitbread acquired Coffee Nation for £59.5 million. Following a rebrand of the 900 Coffee Nation machines, Costa Express has grown at significant pace, installing on average over 70 units every month.
As one of the first partners following the acquisition, Shell has enabled Costa Express to grow rapidly and reach forecourt locations right across the UK, offering customers access to great-quality coffee on-the-go. Internationally, Costa Express and Shell operate in partnership across four markets – the UK, Canada, Poland and Czech Republic – as well as operating a number of trials in other international markets.
Costa Express managing director Murray McGowan said: “We’re delighted to be extending our partnership with Shell, which was one of Costa Express’ first partners. The Costa Express brand perfectly complements the Shell forecourt model, supporting the brand in to providing its customers with a high-quality and consistent offering and the best coffee on the go. We’re looking forward to growing our relationship with Shell both in the UK and in our international markets over the coming years.”
Mike Hominick, marketing manager of Shell UK Retail, said: “Shell service stations in the UK serve 5 million customers a week and our renewed relationship with Costa Coffee means customers can enjoy a fantastic cup of coffee when they visit. Coffee is now one of our most popular items. The relationship between Costa and Shell has already grown our sales to over 18 million cups a year and we are excited about our joint plans for further growth. Serving Costa coffee is one of the ways we are expanding the role our service stations in the lives of customers, offering great quality fresh food and coffee to customers who live their lives on the move.”
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