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Costa launches ‘Coffee Club’
On 4 March, Costa will launch its new ‘Coffee Club’, a free card-based reward programme enabling customers to earn points with every purchase.
The three key benefits are:
- Collect five points for every £1 spent in-store (every point is worth a penny).
- Points can be exchanged for any free food or drink in-store.
- Cards registered at Costa.co.uk/club will receive 100 bonus points equal to £1 on sign-up, plus email points offers each month and entry to prize draws.
Costa is introducing the Coffee Club following a successful year-long trial in Scotland, where 1 in 3 of all transactions are now using the card. In-store advertising, point of sale and PR have been engaged to communicate the launch.
Kevin Hydes, head of UK marketing at Costa Coffee, said: “At Costa, we pride ourselves on offering our customers the very best coffee, food and service experience. We’re now confident that the Coffee Club also offers customers the best, most flexible rewards programme available.”
The new Coffee Club card is purely points-based and replaces the pre-pay Costa Card which has been available at Costa for the last three years.
From 4 March, all original Costa Cards will automatically become Coffee Club Cards and will no longer need to be topped up with money. Any outstanding balance will need to be spent within 12 months.
Source: Costa Coffee
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