Dr Jason Halford spoke on Satin, the consortium of companies and university research centres looking at satiety.
Dr Catherine Side spoken on collaboration to make health claim clinical trials more affordable, saying how they can cost anything from £25,000 to £250,000, and in some cases with particularly large samples, £500,000.
Dr Jurg Gruenwald of research agency Analyze & Realize then gave the case for private research companies in helping manufacturers gain differentiation on-shelf through relevance, health benefits and bioavailability, and advising companies to go for a pilot study, intervention studies with a sample size preferably over 100 people.
For food products, the study population must contain a high proportion of healthy volunteers. He said that the population you choose should be based where the product is to be sold. In his view, costs of trials range from €150,000 to €250,000.
In the Q&A session, Catherine Side commented that approvals could be gained with sample sizes as low as 25.
Claire Phoenix is managing editor of Beverage Innovation magazine.
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