The Media Touch Platform incorporates consumer-friendly technology and has a new 7in touchscreen that enables and enhances many of the new features now available, including:
“The positive response to Merchant Media Touch has been exciting,” said product manager Karin Sadler. “End location trials have demonstrated that the Media Touch Platform is able to produce a significant and immediate uplift in sales of up to 45%. The shopping cart combined with the ease in which ‘meal deal’ and other multi-buy offers are communicated and promoted have driven an increase in multi-vend transactions of over 20%.
“The way consumers are embracing the new technology lets us know that we have accomplished our goal of providing the industry with a next-generation vending machine that will be relevant for years to come, and be able to compete with other retail channels.”
Research has shown that only one in five vend shoppers know the specific items they’re going to purchase when they approach a vending machine. Advertising on the Media Touchscreen can increase sales by influencing the consumer’s impulse purchase, while point-of-sale discounts can encourage multiple purchases.
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