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Cravendale unveils new ‘Milk Me Brian’ ad

Rebecca Prescott3 Oct 2011

Cravendale has unveiled its latest advertising creative, Milk Me Brian. The television commercial starts with the hero, Brian, pondering, “Who first thought to milk a cow?” Brian is then seen through the ages in a series of humorous and brave attempts to get to the white elixir.

The 40-​second ad, created by advertising agency Wieden & Kennedy, is the latest in The Milk Matters series, a campaign dedicated to celebrating Cravendale’s passion for milk, the company said.

Once again, the TVC is voiced by Tim Curry of the Rocky Horror Picture Show, and hopes to follow in the footsteps of the ‘Cats with Thumbs’ ad earlier this year.

Sam Dolan, Cravendale’s senior brand manager, said: “We’re really excited about Milk Me Brian, it’s the next step on our journey of making the nation passionate about milk.”

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Source: Cravendale

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