The new £5m integrated campaign includes in-store promotions, print and out-of-home advertising, PR, digital and social media outreach, all underpinned by the new TV execution.
Created by advertising agency Widen & Kennedy and in collaboration with Blink Ink, the ad uses a mix of puppetry, stop-motion and CG.
.
To coincide with the ad launch, Cravendale is revitalising its packaging with a new look that will be rolled out across its current 500ml, 1-litre and 2-litre formats. The design, created by Pearlfisher, has been developed with the purpose of highlighting ‘the specialness and freshness of Cravendale’.
The updated design will also see the launch of a new family sized 3-litre variant.
© FoodBev Media Ltd 2024