Suntory's new yogurt-flavoured water uses fermented whey to retain a clear appearance
Richard Hall is chairman of Zenith International. This is a personal blog and views expressed are his own.
The latest issues of Beverage Innovation and Dairy Innovation magazines display a mind-boggling array of new products from around the world. Five stood out for me as examples of how far brand owners believe consumers are willing to accept multi-category mixes.
The first two are milk with no milk and beer with no alcohol.
Bolthouse Farms’ blueberry banana almond milk from the United States combines fruit with almonds, while Wahaha’s beer-flavoured green tea from China is a mix of alcohol and tea.
The remaining three are all from Japan:
Suntory’s yogurt-flavoured water containing fermented whey to keep it clear – dairy and water. Megmilk’s yogurt cereal breakfast replacement drink containing oats, banana puree and juice – dairy, cereal and juice. House Wellness Foods’ garlic energy drink with black garlic – I’m speechless and keeping my mouth shut about this.
© FoodBev Media Ltd 2024