The first comes in the form of the brand’s re-released ‘Ready to Top’ Pizza Crust, which now features a new box design and contemporary graphics.
Crosta & Mollica’s new Pizza Crust packaging, designed by Figment, highlights the ‘Altogether Italian’ brand proposition and produces higher on-shelf visibility.
Crosta & Mollica has also launched Bolli, a new crisp baked Italian cracker snack with black pepper. Made using wheat flour, potato and virgin olive oil, the new snack will launch into Waitrose from early July 2014.
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