Crumbs joins forces with Starbucks in retail deal

Crumbs Bake Shop Inc, the largest specialty cupcake retailer in the US, has entered into an agreement with Starbucks Corporation to bring the full complement of Starbucks brewed coffees, teas and espresso-based drinks to all Crumbs locations.

This business relationship with Starbucks will make Crumbs the largest US retailer to be included in Starbucks' We Proudly Serve programme, which provides Starbucks-branded beverages and other products to audiences outside of Starbucks' company operated retail stores.

Starbucks beverages will first be made available at all Crumbs stores in the New York area beginning in September, and will then be rolled out to all other Crumbs locations.

Source: Crumbs Bake Shop

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