Chief pilot Indra Nooyi has already made it clear she wants to treble the group’s healthier products portfolio from $10bn sales in 2010 to $30bn by 2020. Wimm-Bill-Dann will ensure the plan(e) is ready for takeoff at the same time as ticking off many of the right boxes.
Russia is an emerging market. PepsiCo will become its leading food and drink player. Wimm-Bill-Dann has three main activities of dairy, beverages and baby food, and all in the nutritional sweet spot. The company also has a very strong management team.
The dairy dimension is now a crucial part of the strategy. Indra Nooyi was reported as saying, “Dairy has a huge, untapped potential to bridge snacks and beverages. We see the emerging opportunity to ‘snackify’ beverages and ‘drinkify’ snacks as the next frontier in food and beverage convenience.”
You can’t say you haven’t been told. I think I prefer the idea of ‘snackification’ to ‘drinkification’.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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