The UK brand’s latest creation was developed in response to consumer and shopper research that emphasised the consumer need to seek healthy products for everyday use without compromising on taste.
“Clover Lighter Than Light allows our consumers to enjoy what they’re eating without feeling guilty,” said Sophie Lyons, group brand manager for Dairy Crest. “Mums can be reassured that they are feeding their families a healthy product with the same delicious Clover taste they know and love, but with 80% less saturated fat than butter.”
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