Dairy Crest launches Country Life Spreadable in 750g tub

Shaun Weston20 Jul 2012 (Updated 30 Jul 2012)

Country Life, Dairy Crest's butter brand, is launching a Spreadable 750g pack in the UK. MRSP is £3.89. See also Country Life butter goes patriotic for UK summer.

This latest addition will add to the Country Life portfolio, which includes Country Life block, salted and unsalted, Country Life Spreadable and Country Life Lighter Spreadable.

Country Life Spreadable is growing ahead of the market at 25.3% value.

The Butter and Spreads category is currently worth almost £1.3bn, growing at 10.1% in value. Spreadable is the largest segment in the category and is worth £353m, growing at 10.3%. Country Life (excluding milk) is worth £70.2m, growing 7.9% year-on-year.

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