The Ahimsa herd are mostly named after Indian or English flowers and supporters can currently choose one of nine cows, or three calves to sponsor – although with several new calves on the way that figure will soon change.
The cost of the herd’s retirement plan is built into the price of the milk, but the company wants to ensure it has a little aside to ensure their future as well as moving cows to their sanctuary and training young bulls. The company also want to involve supporters with the daily lives of the herd.
Sponsorship starts from £3, £5 or £10 a month and for this people will receive regular updates about their cow or calf and the Ahimsa Dairy project, which is dedicated to sustainable and ethical farming.
Singer and advocate for animal welfare Chrisse Hynde, Ahimsa Slaughter-free Milk project, said: “Most animal rights minded vegans share the opinion that cows’ milk is only for the consumption of calves and of course, when buying milk from the meat/dairy industry, no milk is cruelty free. However, if cows are treated according to the high ethical principles of cow protection, as in the Vedic tradition of ancient Indian culture, where no cows are slaughtered, their milk provides unlimited benefits for human health and I am delighted to support Ahimsa Milk and welcome this latest initiative.”
FoodBev Media Ltd 2015