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Dannon tackles obesity with US schools campaign
US dairy company Dannon has launched Danimals ‘Rally for Recess’, so consumers can ‘rally’ efforts in their community to give kids the chance for more outdoor fun.
By collecting Danimals package codes and entering them online, five schools across America will have the opportunity to win a playground makeover of up to $20,000 and an all-day recess celebration that could include a climbing wall, dunk tank, obstacle course and large slide.
Dannon says experts agree that time spent playing outside can help kids release energy, socialise with peers, develop emotionally and physically, and learn to be creative and spontaneous. Yet, according to surveys, playtime is becoming more infrequent every day.
This decline has caused the American Academy of Paediatrics to call the lack of playtime ‘a national crisis’, since decreased physical activity may lead to greater rates of childhood obesity, a rapidly growing epidemic.
The promotion is running until early February 2012.
Source: Dannon
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