Dragon Rouge was invited to create the branding for this new Danone brand.
Julia Lowbridge, marketing manager of innovation at Danone, said: “We have created something really different, distinctive and appealing with Danio … and I believe that Dragon’s pack design is going to be one of the key drivers of our success.”
Marie-Therese Cassidy, creative director at Dragon Rouge, said: “It’s always a challenge designing into a busy category with prescribed codes. Getting stand-out and high appeal was paramount for Danio. Whatever you’re designing, the maxim lives true: you can get so much more from less, and we’re delighted to have arrived at a simple, powerful and uplifting design that will sing in category.”
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