In a marketing campaign to bring the consumer closer to the product, Danone is offering those who log in online on the loyalty website ‘Danoneetvous’ the chance to have their image on Danette desserts.
The site asks that they simply send in their name and photo and their favourite flavour of the established dessert – vanilla, caramel, hazelnut or white or dark chocolate.
Then they can check in store to see if their face has appeared on pack.
Source: danoneetvous
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