Live & Breathe will work with the brand and shopper teams for both brands to deliver in-store campaigns across 2013.
Work for Volvic will focus on delivering a consistent shopper communications strategy across Volvic Natural Mineral water, Volvic Touch of Fruit and Volvic Juiced, bringing the brand concept of ‘Volcanicity’ to life.
For Evian, the agency will take above-the-line campaigns in-store through tailored shopper activations, point of sale and other in-store activations. Its first work will go live in January 2013.
Source: Live & Breathe
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