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Diageo announces sale of Barton & Guestier
As part of a previously-announced review of its wine operations, Diageo Château & Estate Wines has sold its Barton & Guestier Bordeaux business to French Wine concern Castel Freres SAS.
The sale includes brands, inventory and land, including Château Magnol. The terms of the transaction were not disclosed.
In May, Diageo announced that it was taking a full review of its US wines business, with the goal of focusing on core strategic brands such as Beaulieu Vineyard wines, Sterling Vineyards, Chalone, Acacia, Rosenblum Cellars and Provenance, and ensuring Diageo’s long-term commitment to the wine business.
In addition to its acclaimed US wine brands, DC&E will continue to import many fine wines to the US from France and other countries and remains strongly committed to its existing portfolio of French wines from Burgundy and Alsace.
“DC&E remains committed to our French Agency business and our dedicated Diageo distributor network across the country will continue to handle these wines as we have done with pride and success for many years,” said Sandra LeDrew, president, sales & marketing, DC&E.
In markets outside the US, Diageo Wines Europe will continue to grow its involvement in Bordeaux wines through the separate but complementary businesses Vignobles Internationaux SA (Visa) and Justerini & Brooks Ltd.
Bordeaux-based Visa will continue to market and commercialise Bordeaux wines, concentrating on key merchants and importers in Europe and Asia.
London-based merchant Justerini & Brooks continues to develop its sales of Bordeaux wines within its fine wine portfolio with private individuals and premium hotels and restaurants, including a continuing commitment to en primeur.
Source: Diageo
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