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Diageo to relocate production of US supply of Red Stripe
Diageo has confirmed that roduction of Red Stripe currently brewed in Jamaica for the US market will be relocated to the US beginning in 2012.
Pennsylvania-based City Brewing has been tapped to handle US production. Jamaica-based Desnoes & Geddes Limited (D&G) will continue producing Red Stripe for Jamaica, Brazil, Canada and Europe and will receive royalties on US Red Stripe sales.
This new production model, typical for most global brewers, will enable greater investment in the brand in the US.
Sheila Stanziale, president, Diageo-Guinness USA, said: “Red Stripe and Red Stripe Light’s distinctive taste profiles will remain the same, and the brand’s personality will continue to embody the Jamaican culture that has always been its inspiration.
“Moving to a US production model for US volume significantly strengthens the Red Stripe brand an to the beer category, and to accelerating the growth of Red Stripe and our entire brand portfolio.”
Source: Diageo
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