Diageo and with its agency partners, have won a number of awards at the Cannes Lions Advertising Festival 2012.
The Cannes Lions Awards have marked excellence within creative communications for nearly 60 years. Diageo creative campaigns were recognised with 11 awards, comprising two golds, five silvers and four bronzes.
Andy Fennell, Diageo chief marketing officer, said: “Our ongoing desire is to deliver creative magic that delights our consumers and strengthens our brands and business performance – just as Arthur Guinness or John Walker did generations ago.
"We do this by anticipating, and responding to the changing dynamics of the world around us while rooting our work in the fundamentals of great marketing - real consumer insight, translating into great execution delivered with flair and agility.”
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