News
Diet Coke launches ‘Love It Light’ campaign
Diet Coke is launching a multi-million pound brand campaign for girls who ‘Love It Light’. A series of fashion-led creatives includes a TV campaign and brand partnerships tapping into women’s passion for hot trends, fashion content and fun.
The Love It Light campaign uses women’s universal love of fashion to ‘excite and reward’, as Diet Coke partners with Asos.com and Bauer Media magazines.
On 15 February, free fashion mags, Asos clothes and a new pack design kick off the launch. Bauer Media’s Heat, Grazia and Closer magazines will be available via loyalty site Coke Zone when special promotional packs are purchased (2-litre bottles and fridge packs).
The promotional packs have a makeover to coincide with London Fashion Week. Diet Coke packs will work a striking-hot pink leopard print design, taking one of 2010’s hottest looks from catwalk to can.
Source: Diet Coke
See also
Latest news
| |