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Diet Coke launches pan-European Facebook hub
Diet Coke is continuing the successful rollout of its ‘Love It Light’ campaign with the creation of a pan-European content hub on Facebook.
Tapping into the daily social networking habit of the brand’s core audience of 17–29 year old women, Diet Coke is using Facebook to bring to life its light-hearted attitude and give women a daily moment of pleasure and pick me up.
Developed by FullSIX, the ‘Love It Light’ hub will tap into women’s passion points and rituals with news, gossip, fashion, music and humorous content. The page will also give fans of the brand’s TV commercial a chance to get up close and personal with the three marionette puppets who star in the campaign.
A Coca-Cola Great Britain spokesperson said: “Facebook allows us to engage in a two-way conversation with our target audience and is a fantastic medium for engaging new and existing Diet Coke fans with the ‘Love It Light’ campaign. We’re delighted to be using the fresh and exciting content to give our consumers a daily lift.”
Source: Coca-Cola Great Britain
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