Diet Coke launches Rihanna's fashion show on Sky TV
Sky has partnered with Diet Coke to launch upcoming Sky Living HD series Styled To Rock.
The new fashion series, beginning on Sky Living HD next month and executively produced by Rihanna, will be presented by Girls Aloud’s Nicola Roberts, British designer Henry Holland and stylist Lysa Cooper.
Zoe Howorth, marketing director for Coca‑Cola Great Britain, said: “We’re delighted to be announcing our partnership with Sky and the new Styled To Rock show on Sky Living HD this summer. Diet Coke is passionate about fashion and we’re thrilled to be bringing our consumers a new regular style fix, celebrating creativity and championing inspirational young designers.
"The sponsorship is part of our wider ‘Love It Light’ campaign, showcasing the lighter side to fashion and life to our target audience of young women.”
Source: Coca-Cola Great Britain
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