Fans will have the chance to have their original creation featured in all US Target stores this autumn, and can submit their design through 31 May.
While submissions were only accepted from students at select design schools last year, the twist in 2013 is that anyone in the US with a creative and inspired idea can submit a Diet Coke T-shirt design.
Fashion designer Rebecca Minkoff, along with creative minds at Diet Coke and Target, will select the winning Diet Coke T-shirt design. The judges will select the top design from a pool of 10 finalists, which will be determined from an online public vote in June.
The grand prize winner will receive a $10,000 cash prize to pursue creative endeavors, plus a trip to meet Taylor Swift at one of her final US Red Tour stops in Nashville, Tennessee, this September.
“Season two of the Diet Coke Young Designer Challenge gives all of our fans the extraordinary opportunity to make their dreams of becoming the next big designer a reality,” said Erik Jenkins, Diet Coke brand manager. “We’re excited to see how fans infuse the aspirational and modern Diet Coke brand and Taylor’s chic style into their design submissions.”
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