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Diet Pepsi brings four designers to the fashion industry
Diet Pepsi returns to Mercedes-Benz Fashion Week to provide a runway show experience.
In partnership with fashion commentator Simon Doonan, Diet Pepsi will give four up-and-coming designers the opportunity to showcase their collections at the ‘Diet Pepsi Style Studio’ fashion show on February 9.
Curated by Simon Doonan and presented on a set designed by Jonathan Adler, each designer will bring their unique hometown perspective to three themed looks. The themes, reflecting key style trends, include fierce safari prints, workwear and metallic finishes inspired by the refreshing Diet Pepsi can.
Amy Wirtanen, senior marketing director, Pepsi Beverages Company, said: “We’re excited to be partnering with regional designers who can bring their hometown perspective to the cutting-edge fashion of Mercedes-Benz Fashion Week. We hope that by translating high-end trends, we are opening the doors of the industry’s première event, and making style accessible to all women.”
Source: PepsiCo
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