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Diet Pepsi to reveal new Sofia Vergara ad
Diet Pepsi and actress Sofia Vergara are together again with a new marketing campaign called ‘Nothing Refreshes Like a Diet Pepsi’.
The new TV commercial will debut on the 69th annual Golden Globes awards show on 15 January 2012 in the US.
“Our consumers really connect with Sofia Vergara, and they enjoyed last year’s spot with David Beckham so much that we wanted to build on the storyline,” said Amy Wirtanen, senior director Pepsi Beverages Corporation. “The great lengths our star will go to get a refreshing Diet Pepsi brings our message to light in a fun, uplifting way.”
Vergara, who got her break in a Latin American Pepsi commercial years ago, continues her role with the brand as the face of Diet Pepsi for the second year running.
Subsequent to the Golden Globes première, the ad will air across the US on CBS, ABC, NBC, Bravo, E! and the Food Network, among others. The campaign includes new print, digital and out-of-home ads.
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Source: PepsiCo
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