Domino's Pizza is to offer Facebook ordering, featuring a live Pizza Tracker, with the launch of a dedicated app on its New Zealand and Australian Facebook pages.
With more than two million active Facebook users in New Zealand and the number of daily interactions high, Domino's has designed and built an ordering capability into their Facebook pages to ensure customers can order pizza without leaving the site.
Domino's online marketing director, Michael Gillespie, said: "Our Facebook ordering gives pizza lovers the chance to order from their local store quickly, 'like' their favourite pizzas and share both experiences with their friends on Facebook easily - all without leaving the social media environment."
Mr Gillespie said the development included building two ordering approaches - one with the open graph application enabling automatic sharing of a customer's ordering experience with their friends, and the other giving the customer control of what they want to like and share during their ordering process.
Domino's and its franchisees have 557 stores across Australia and New Zealand, employing more than 16,000 part-time and full-time staff and making more than 50 million pizzas each year.