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Doritos wins $1m cash prize for Super Bowl ad
The Doritos brand’s consumer-created Doritos commercial Man’s Best Friend, which aired for the first time nationally during yesterday’s Super Bowl XLVI broadcast, ranked number one in USA Today’s annual Super Bowl Ad Meter.
Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is now awarding the ad’s creator, Jonathan Friedman, with a $1m cash bonus prize.
The win for Man’s Best Friend marks the third time in Super Bowl advertising history that a consumer-created Doritos commercial has topped the USA Today Ad Meter rankings.
The two consumer-created Doritos ads that aired were among five finalists selected by the Doritos brand from more than 6,100 total submissions. Consumer votes determined one of the winners, while the Doritos brand selected the other.
As part of this year’s contest, both Friedman and Willson also were awarded with a guaranteed opportunity to work on a future Doritos project with the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone that make up The Lonely Island.
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Source: PepsiCo
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