Cadbury have announced that they are expanding their range of bitesize snacks by adding Dinky Deckers.
This is a variation of the popular singles brand Cadbury Double Decker, and is perfect for the little and often consumer trend.
Double Decker will now follow other brands in the range such as Cadbury Boost, Wispa and Twirl, which have been extended into the bitesize category in recent years.
Melissa Stuart brand manager for Cadbury Bitesize said: “We have seen an opportunity to bring growth to the chocolate bags category by launching another of our established brands, which consumers know and love, into a more permissible, shareable format. Dinky Deckers also targets new eat state within the chocolate bags segment.
“We hope this latest launch will allow retailers to further capitalise on chocolate bag sales.”
Cadbury’s Dinky Deckers will be available in 120g with a recommended retail price of £1.99.
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