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Dr Pepper Snapple will raise prices in 2012
According to reports, Dr Pepper president and CEO Larry Young anticipates that the company will raise prices by 1.5–2% next year.
Larry Young said that consumers are still getting used to higher prices in beverage categories that previously had ‘a low point of entry’.
“We’re not going to see the big [cost] increases we saw in 2011,” he said.
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